Website Design

University of Chicago News

As a premier higher education institution, the University of Chicago is often creating news through its notable research and discoveries, eminent scholars — including over 100 Nobel Laureates — and through its strong ties to the city of Chicago.

The Client
The University of Chicago is one of the leading higher educational institutions in the United States, boasting renowned programs in subjects ranging from economics to business to quantum physics.

The Challenge
In 2018 IfThen redesigned the UChicago News website, and in just a few years the site doubled its audience based on the creation of new content including in-depth explainers, special series, and the award-winning Big Brains podcast. Seven years later, the University asked IfThen to redesign the site again, this time to elevate these new content types, provide an interface that could support a larger volume of content output, and to help showcase the varied intellectual pursuits happening within its walls.

The design approach was a clean, minimalist, flexible, and modern look and feel ready to showcase and elevate the prominent research being produced at the University.

Team

Agency: IfThen
Client: University of Chicago
Creative Director: Jack Whitman
Senior Designer: Julie Sharpe
UX: Lori Murphy