Experiments, works in progress, rejected ideas
& conceptual explorations.
The Estate
The monogram.
At its core, the mark is typographic — a mirrored monogram that hints at the letterforms within “The Estate.” Its curves are intentional and crafted, balancing symmetry with softness to create a form that feels both magnetic and refined.
Around the emblem, fluid shapes unfold — suggesting hearts, minds, and natural systems in motion. These forms speak to organic growth, shared energy, and human connection. Elegant yet abstract, they extend the identity’s expressive potential.
Disclaimer
This project is a speculative concept created for portfolio purposes only. All company names, trademarks, and brands featured are the property of their respective owners and are used here solely for demonstration. I do not claim ownership or licensure of any third-party imagery, video, or illustrations included in this work. All rights remain with the original creators or copyright holders. This project is not affiliated with, endorsed by, or created in partnership with the organizations, entities, people, or artists shown.
Credits
Agency: IfThen
Executive Creative Director: Jack Whitman
Senior Designer: Julie Sharpe
Strategists: Christina Del Rocco, Kenny Ferguson
Typography: Kleisch & Ivory Mono courtesy of Lineto, Diatype courtesy of Dinamo Typefaces
Photography: Courtesy of Trunk Archive
Featuring the work of: Mario Hugo, Merjin Hos, and Annika Kafcaloudis
Jacob’s Pillow
Disclaimer
This project is a speculative concept created for portfolio purposes only. All company names, trademarks, and brands featured are the property of their respective owners and are used here solely for demonstration. I do not claim ownership or licensure of any third-party imagery, video, or illustrations included in this work. All rights remain with the original creators or copyright holders. This project is not affiliated with, endorsed by, or created in partnership with the organizations, entities, people, or artists shown.
Credits
RFP/Spec Client: Jacob’s Pillow
Agency: IfThen
Art Director & Designer: Julie Sharpe
Strategist: Kenny Ferguson
Video footage courtesy of the Jacob’s Pillow archive