Brand Identity & Website Design
Coca-Cola Retailing Research Council
We delivered a comprehensive digital transformation for the CCRRC, converting a 46-year-old retail research company from an outdated web presence into a modern digital platform that re-establishes their industry authority.
Website design
We completely revolutionized the CCRRC website by building a modern, measurable digital platform with analytics implementation and innovative content architecture.
A redesigned information architecture provides multiple user pathways for content discovery, easily surfacing information from the Council’s robust research library.
The original website structure consisted of a simple chronological report list with limited topical filtering. The new structure maintains chronological organization while adding topic-focused and industry-focused landing pages. These pages frame research content within practical business questions, such as “How do I improve employee retention in my store?” and provide direct links to relevant reports that answer the question.
Team
Agency: IfThen
Client: Coca-Cola
Creative Director: Jack Whitman
Senior Designer: Julie Sharpe
Design & Animation: Jennifer Zhang
UX: Anna Grace Bayliss